Google's algorithm keeps changing from time to time. It can be challenging for the users and the writers to be up to date with all the changes. So how to stay at the top of your game?
The answer to this is Search Engine Optimization or SEO. In this article, we are going to talk about the best SEO technique that could help you rank your article. But before talking about the techniques, there are certain things that you should know. For starters, if you are a beginner, let us guide you through what SEO is and how it works.
What Is SEO?
Search Engine Optimization or SEO is the process of making your website's visibility better for the search engines. By using specific keywords, you are improving the quality of your website traffic.
With the help of SEO, you get to optimize your site's ranking as more and more people are able to discover them on their search engines. It is about optimizing your content and making it easier for search engines to understand and present them to the users.
An SEO Agency offers many such experts who can help you achieve your goals of high ranking articles as they know what is best. They can guide you well.
The Best Technique to Rank Your Article
While we talk about the best technique to help you achieve your goal, there is one thing that you should keep in mind. There are a few steps that you should be taking. And all these steps together will make one technique. It is an entire process. It is not just one step.
So, without further ado, let's get right into how to make your article rank high in website listing.
1. Researching
This is something that you start your work with. Do thorough research about the keywords that are relevant and can earn a high SEO ranking. Analyze the terms that the users might enter into the Search Bar while googling about something. Put yourself in the position of the users.
Doing thorough keyword research will help you understand the queries of your target audience. It can help you strategize your content better, and that will, in turn, make your article rank higher in the search engines.
2. Using Keywords In The Right Place
If you are a beginner, the one thing that you know about SEO is the fact that it is all about keywords.
While it is partially true, it has been seen that many content creators who post online with quality SEO-friendly keywords also do not get fruitful results at times. They get disheartened when they do not get what they have desired.
This is because they make one big mistake. While writing, they put too many keywords clamped together in one place. They fail to put them in the right position.
While the quantity of your keywords does play an important role, the placing of those specific keywords also plays an equally important role. Now you may ask, what is the right position?
It has been seen that contents with their keywords placed in the title and in the first 150 words of the content perform amazingly on the search engines.
And remember to not force your keywords. Only put them where they are necessary and make sense.
3. The Content
You may have written a lot and placed valuable keywords in the correct position. But in spite of that, you find out that your article is not doing good. It is easy for you to feel frustrated when this happens.
But calm down. Go through your content again. You may find that the quality of your writing had been hampered while you were only running after the keywords. Pogo Sticking can be the reason behind your lower ranks.
When a user clicks on your article and reads through it but does not mind it informative, he or she will click back to find better articles that will actually answer his or her query. When this happens, Google will analyze the user's action as pogo-sticking. It will then automatically downrank your content.
You can use a backlink strategy for SEO and drive your readers from one article to another. This will also increase the duration of their stay on your site.
The most important thing that is going to matter in the article is the content itself. This is one thing that content creators and writers seem to forget at times. Make your content crisp and authentic. Make it informative. Do not keep writing just for the sake of it.
You should always keep in mind that you are writing your article or content for the years, the readers, and not for the search engines. Search engines will only help you land higher in ranking. But if your content fails to hold the attention of the user, the rank will automatically start to drop.
Final Words
While it is important to place as many keywords as possible in your article, you need to keep in mind that clamping too many keywords can potentially ruin the quality of your article. Putting them in the right position can help your article be more visible to the users.
Keep in mind that your content’s quality will ultimately help you achieve your goal. If you feel like you need help, there are several link building outreach agencies that can solve your problems.
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