In this era of digitization, India has become the second-largest market for using digital platforms. With more than 560 million netizens, India has left behind all the countries and only comes second to China. This much use of the internet has also opened the room for many businesses to be on digital media and get higher leads by attracting people online. Even the Indian healthcare industry has become an integral part of it.
With this fast-growing digital marketing business, the opportunities for digital marketers also increased. These people have expertise in digital marketing using practical strategies and techniques. The need for these people has risen over the past few years. Businesses hire these marketers to get good traffic and conversion rate from the digital platform.
Only qualifying is not enough for these people. These are some of the skills that make these people digital media experts. If you also want to be the next best digital marketer and be a part of top organizationals' digital campaigns, you must adopt these traits. Let's talk about these in little detail:
Who is a digital marketer?
It is a position of great responsibility. These marketers use digital platforms to build a channel of accessible communication and interaction between a customer and a company/business/entrepreneur. The main work of this position is to attract the customer, turn them into leads and get higher revenues.
A digital marketer is the mixture of creativity and smartness to use the right digital marketing strategies to get the desired outcomes. Digital marketer is an umbrella term that builds with many roles. The significant parts of these marketers including,
● Data analytics
● SEO & SEM marketing
● Paid media strategies
● Influencer marketing
Other than this, a digital marketer also needs to identify the weak points, handle negative comments, and use measurable analytics to improve the digital identity of the associated company or person and make their positive and strong online reputation.
What skills should a digital marketer have?
Talking about skills, a digital marketer should have skills regarding their profession and some interpersonal skills that help them be a good marketer. We can divide these skills into two forms: Hard skills and Soft skills. Let's talk about all these skills one by one:
Soft Skills
1. Curiosity
If curiosity is used in the right direction, it can make people the best in their fields. Digital marketing is a dynamic and vast field. It contains many divisions, including Website design, SEO, content marketing, social media, and much more. Along with this, the trends on digital platforms are not steady. Furthermore, when clients want something new and different, they want something unique.
If a digital marketer does not generate curiosity to know and learn the new updates and different things from time to time, then they can be left behind. So, be ready to learn new things every day.
2. Tenacity
While being a designer, writer, or digital planner, there are many times when your work gets rejected. Also, there are situations when your SEO marking, PPC marketing, and other ideas are not working, and your efforts are not getting leads. Don't let yourself down in such situations. If you easily get affected by such conditions, then the digital marketing field is not for you.
Keep yourself passionate about every situation. Be ready for every situation, whether positive or negative. Be proactive in your work and be prepared for opposing challenges. Tenacity is an essential skill that every digital marketer should adopt.
3. Empathy
It is a skill that involves sensing other peoples' feelings and emotions and providing them with what they need. Many of you are thinking about the role of empathy in digital marketing. Then marketing is all about attracting and engaging the audience to get higher leads. People will not attract your brand or business if a digital marketer does not work according to the customer's needs and requirements. They will not be able to relate to your brand.
Social media and video marketing are primarily about attracting customers by knowing their nerves, i.e., what they are interested in.
4. Multitasking
Doing two things at a time should be your quality. Finding keywords at a time and at the same time, accomplishing the emergency works meanwhile is a brilliant thing a digital marker can do. These people might have to handle meetings at one time and at the same time the team that is working on an important task.
5. Adaptability
Be in any business, and if you are not adapting yourself as per the new changes, you cannot run your business for a longer time. Especially if you are a digital marketer, being flexible helps connect with your clients.
Getting ready for the work with last-minute changes or dealing with the drastic Google algorithm has become easy with this skill. You can handle rejections and alterations at a digital platform more comfortably.
Hard Skills
1. Data Analytics
Data analytics is an umbrella term that involves diversification in data analysis. It requires research, assessment, interpretation, and communication of valuable data that helps to convert the raw data into insights. With this, digital marketers can refine their strategies and work accordingly.
The trends of data analytics, including increased use of AI and machine learning, customer experience, enhanced cloud adoption, and social media marketing, can be helpful for digital marketer to strategize their work and digital marketing tactics.
2. Marketing Automation
It is a process that involves software used to automate repetitive and mundane marketing tasks. This automation saves the marketers time, and they can better do work for getting leads and potential customers.
It works by integrating the customer data platform with customer relationship management software. Accordingly, they can more personalize their market. Target marketing is one example of market automation.
3. SEO & SEM Experts
Being a digital marketer, you must know SEO and SEM marketing. These are the basis of digital marketing. Therefore, searching for new keywords optimizing content and website as per SEO and SEM rules is an essential role of a digital marketer.
Using trite keywords, where to put an ad, and which ad format is best to bring a business on the top in the search pages are expertises that a marketer should have.
4. Design Thinking
It is a process of solving problems and issues by prioritizing the customers' needs above all else. This human-centric approach closely explores how customers attract and engage with the service or a product or brand. It means a marketer doesn't work on what another organization or person thinks; they work and strategize their marketing by deeply assessing the actual customer experience.
Learn about designing software like Canva, Adobe Creative Suite, Inkscape, etc. This will help plan and prepare a better picture of a customer's digital identity to attract and engage the audience.
5. Knowledge of Advanced Technology
Getting updated with the latest technology is the best skill a digital marketer can adopt. With this, they can revive their digital marketing techniques and manage their online reputation and digital presence.
The brand or business name will remain in the top searches when you keep updated your tactics with the time. Keep yourself updated with some coding and content management systems for better outcomes from the digital platform.
6. Good Researcher
How and where to search the data and how to use it in planning the digital marketing strategies is one of the essential skills of a digital marketer. Therefore, a good knowledge of online sites, SEO tools, and research is necessary to learn.
It is an approach that also comes with experience, so be in practice all time. Keep your senses active and use every associated information in your research.
7. Basic HTML Knowledge
Along with good knowledge of SEO and website designing, a digital marketer should also have basic knowledge about HTML or coding. As a result, you can more effectively understand the technology and use the rules of SEO and designing in an improvised manner. This will help increase your knowledge; you can handle the problems more efficiently and lead the team better.
8. Content Creation
Content has always remained the major attraction of digital marketing. Almost every customer attracts and engages more if the content is understood and according to the audience. Good knowledge of content, blogging, ads, and postings helps you improve your website, social media platforms, and comprehensive digital platform.
It includes everything, from adding good keywords, backlinking and proper meta descriptions. All help to keep your work up in the search engines. A digital marketer should know this skill.
9. Expert in Word, PPT & Excel sheets
Only knowing your work is not enough. A digital marketer should also have a good understanding and sense of use about presentations, excel sheets, using formulas and words. This will help them present their work and think better and creatively to their customers.
10. CX (Customer Experience) and UX (User Experience)
Knowledge of UX and CX is essential. It will help you understand your customer, audience, and user experience once they come to your website or social media platforms. In addition, you will know about your audience more personally.
This way, you can do A/B testing of your strategies, market segmentation and better plan and categorize your digital marketing strategies.
These are some of the skills that a digital marketer should have. These can help them be better in their work and plan better digital marketing strategies, which allow their clients to get better audience engagement and conversion rates. There is a boom of healthcare digital marketing companies in India. You can explore your skills in this industry too.
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